Ownership is what people get when they jump ship to embark on a voyage on makemytrip.com. At the 11-year-old online travel portal, the top management never loses sight of an opportunity to toss up the ownership card to its employees. When the company listed on Nasdaq last year, there were 150 ‘Trippers’ with stock options, about 20% of the 700-odd workforce then.
But ownership doesn’t come cheap. Autonomy is the fulcrum that steers the ship at makemytrip. Take the case of the 32-year-old Venkatesh Chennaraj. He was among the three to sign up with the company from the Indian School of Business this year, having worked for seven straight years in consulting in the US. “But as soon as appraisals are over in a month, we intend to cover about 70% of the workforce with ESOPs,” says Founder-CEO Deep Kalra. Again, when KRAs are set every February, the business plan for the company is outlined bottom-up.
So a line of business heads come up with revenue projections for the subsequent year, which is then given to finance for compilation and vetting. “This ensures a lot of ownership of KRAs,” points out Rohit Hasteer, Head of HR at the Rs 274.50-crore travel node. And ownership, as Kalra firmly believes, cannot happen without fun at work. “If you’re having fun, you’ll give more,” he says, rattling off a clutch of fun-filled activities in the company that makes it a buoyant workplace, ranked third in this year’s ETGPTW Survey. Even the bi-annual Town Hall meet is not a formal suit-and-tie sit down. There are themes-such as ‘ghost town’ or ‘Michael Jackson’, which new recruits have to play out before the organization, that many in the management feel help in bonding.
While evaluating companies like Google and Amazon, he also kept his eyes open for makemytrip. So what made him choose the travel portal? “At Google, I would be just selling search ads but at makemytrip , I’m an entrepreneur managing a Rs 20 crore business without any interference,” he says.
Now that’s a point echoed across the organization. With a $4 million acquisition in Singapore and more in the pipeline, the company is also flanking itself out, empowering its workforce to manage such centers. “We want to stay focused in providing stellar experience to our customers, sustain the market leadership position and grow our non-air side of the business by doing strategic acquisitions,” says Rajesh Magow, Cofounder and CFO.
The overall growth (makemytrip is growing by 50% p.a. as against the 28% online travel trade in the country) translates into opportunities for people. “Not very many websites do 2,000 transactions a day and in the online product space, it is rare for a 20-something to run the business, which happens only here,” points out Chief Products Officer Amit Somani, who landed up in the company from Google. Besides, being a B2C platform helps. “Here you have a direct impact on what you do with customers,” adds Chief Innovation Officer Rajnish Kapur. Why just online? Take the offline model of the company, which is barely four-year-old.
Founders Larry Page and Sergey Brin met at Stanford University in 1995. By 1996, they had built a search engine (initially called BackRub) that used links to determine the importance of a individual webpages.
Google Inc.
Larry and Sergey named the search engine they built “Google,” a play on the word “googol,” the mathematical term for a 1 followed by 100 zeros. Google Inc. was born in 1998, when Sun co-founder Andy Bechtolsheim wrote a check for $100,000 to that entity—which until then didn’t exist.
Out of the office
The first “Google doodle” in 1998 was intended to let visitors to the homepage know that Google’s minders were offline at the Burning Man Festival in Nevada. There’s now a team of “doodlers” and we’ve posted more than 1,000 different doodles on homepages worldwide.
Do-It-Yourself ads
In 2000, Google introduced AdWords, a self-service program for creating online ad campaigns. Today our advertising solutions, which include display, mobile and video ads as well as the simple text ads we introduced more than a decade ago, help thousands of businesses grow and be successful.
Gone public
Google's Initial Public Offering of 19,605,052 shares of Class A common stock took place on Wall Street on August 18, 2004.
The company was founded at Menlo Park, California (Sep
4, 1998)
Headquarters:Googleplex, Mountain View, California, US
Today Google has more than 70 offices in more than 40 countries around the globe
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To organize the world’s information and make it universally available
Milestones
Here is a video which will explain google over the years:
Corporate Info
Larry Page CEO
Eric E. Schmidt Executive
Chairman
Sergey BrinCo-Founder
NikeshAroraSenior
Vice President and Chief Business Officer
David C. Drummond Senior
Vice President, Corporate Development and Chief Legal Officer
Patrick PichetteSenior
Vice President and Chief Financial Officer
Google's Initial Public Offering of
19,605,052 shares of Class A common stock took place on Wall Street on August
18, 2004.
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Three Monks is a Chinese animated feature film produced by the Shanghai Animation Film Studio. After the cultural revolution and the fall of the political Gang of Four in 1976, the film was one of the first animations created as part of the rebirth period. It is also referred to as The Three Buddhist Priests.
The film is based on the ancient Chinese proverb "One monk will shoulder two buckets of water, two monks will share the load, but add a third and no one will want to fetch water." The film does not contain any dialogues, allowing it to be watched by any culture, and a different music instrument was used to signify each monk.
SUMMARY
A young monk lives a simple life in a temple on top of a hill. He has one daily task of hauling two buckets of water up the hill. He tries to share the job with another monk, but the carry pole is only long enough for one bucket. The arrival of a third monk prompts everyone to expect that someone else will take on the chore. Consequently, no one fetches water though everybody is thirsty. At night, a rat comes to scrounge and then knocks the candleholder, leading to a devastating fire in the temple. The three monks finally unite together and make a concerted effort to put out the fire. Since then they understand the old saying "unity is strength" and begin to live a harmonious life. The temple never lacks water again.
WHATS IN IT
Method 1: One monk fetches the water
The monk fetches the water faithfully and regularly every day. As his needs are limited he doesn’t mind carrying two buckets with a stick on his shoulders.
Method 2: Two monks fetch the water
When the second monk moves in then the first monk thinks of distributing his work. Initially they both fight over how to carry water but later on they find a solution. They find a pole and jointly fetch a single bucket of water every day. Although they work as a team but it seems as if they are not satisfied with each other.
Method 3: Three monks work as a team to fetch out water
When the third monk moves in, both monks try to delegate entire work to the newcomer. Infact, third monk fetches the water once but he consumes all by himself. After arguing with each other constantly over whose turn it is to fetch the water, nobody goes to fetch the water. No water gets fetched even after they all are thirsty.
MANAGEMENT LESSONS
Innovation
Transition from method 2 to method 3 is innovation. When the monastery is on fire they realise that it is better to think in terms of team goals rather than individualistic goals. The monk at the bottom fills the buckets, the middle monk works on pulley system and the third monk at the top douses the fire with water in the bucket. This shows difficult situation inspires ingenious solutions.
Teamwork
The Three monks allow personal pride to interfere with the performance of daily tasks, each believing that the other two should be the ones to go downhill to fetch water. When a fire breaks out, however, they understand how silly they have been and work together to save the temple. So, from this we learn that in an organization and in a team, its important to take personal vanity out of the equation and to perform the duty at hand so that there is no regret later. A Manager has to take a note of this and check for any signs of work-delegation to others in his team.
Continuous Improvement
Method 1 and Method 2 are the examples of using old techniques but continuous improvements over time. It leads to better efficiency and process improvement.
Productivity
Method 2 brings us to an old debate Individual Vs Team Productivity. As per productivity analysis method 2 is more productive than method 1. To make it clearer, here is a table illustrating the productivity statistics in either case. Assuming 1 Man uses 1 unit of energy to lift 1 bucket.
Event
Output (No. of buckets)
Input(Worker Energy units)
Productivity = Output/Input
1 Man – 2 buckets
2
2
1
2 Men – 1 bucket
1
0.5
2
AWARDS
Won the outstanding film award at China's Ministry of Culture.
Won the Best animated film prize at the first Golden Rooster Awards in 1981.
Won four international awards including a Silver Bear for Short Film at the 32nd Berlin Film Festival in 1982.
CONCLUSION
From the above video analysis, we have come to the following conclusion :
The productivity increases with the increase in the number of persons
There is more than 100% increase in the production with 100% increase in resources with good co-ordination
One monk carrying water everyday will become boring after a while but two monks carrying water will not be boring and productivity will not be hampered
Disputes and conflicts are bound to arise but they need to be minimized so as to make the most out of the available resources